A rebrand can invigorate an organisation that has been coasting along for year with the same tired old logo, dry language and well-worn personality. It can save an organisation from disaster following …
All you need to know about working in the education and skills sector
Education and skills is one of the most vibrant and diverse sectors in which to work if you are a communications professional. You could putting together a student recruitment campaign for a further …
Continue Reading about All you need to know about working in the education and skills sector →
Ghost writing opinion pieces
Scan the pages of any newspaper or website and you will find articles and opinion pieces written by politicians, leaders of corporations, celebrities and prominent academics. Now these are all busy …
Top tips for making sense of education jargon and gobbledegook
The daughter of a friend of mine, who is currently a newly qualified teacher (known as an NQT) recently texted him with this message. "I've got to revise my CKA and begin the PPW". For those not in …
Continue Reading about Top tips for making sense of education jargon and gobbledegook →
How has the Covid-19 crisis affected the education and skills sector and what should communicators be doing?
At the start of the year no-one could have predicted that in March schools, colleges and universities would close their doors to virtually all students. During lockdown many parents have had to juggle …
What is PR all about?
When I tell people I work in public relations I usually get four different reactions. One is a loud guffaw followed by "Oh you mean wild parties with Bollinger, like Edwina from Absolutely …